FUEL was founded in Bangkok, Thailand in 2016 as a strategic and creative insights consultancy that combines the science and structure of market research, the understanding of the human condition from the social sciences and the art of identifying opportunities that create growth for brands, businesses and people. FUEL can be also be described as a research (or evidence) based marketing consultancy that combines market research skills with business, marketing and branding know-how to give clear marketing direction to guide strategic planning. FUEL specialises in qualitative research and cultural insight, workshops and training. Since inception, clients from Thailand, Singapore, Japan, Korea, China, India, UK, US, Germany and Brazil have trusted FUEL to deliver leading edge insight and training to help FUEL growth of their business, brands and people.