Insurance Simplified is a Swedish based InsurTech start-up targeting the Scandinavian and European insurance sector. We are currently developing our unique AI based intelligent digital insurance advisor - DrJones®. DrJones® is an innovative intelligent digital advisory engine that analyses each person's unique life situation and recommends the optimal insurance coverage considering terms, conditions and price. DrJones® is a next generation insurance service aimed at consumers needing an optimal protection. We demystify and simplify insurance by making the complicated uncomplicated. DrJones® - I'm in insurance Insurance Simplified operations are regulated primarily by the Act (2005: 405) on insurance mediation and The Swedish Financial Supervisory Authority regulations and general guidelines FFFS 2005: 11 on insurance mediation. Insurance Simplified have an authorization from The Swedish Financial Supervisory Authority to conduct insurance mediation.