Started in March 2018 by four women from three continents and two generations, W Insight is a place for potential leaders to look for inspiration and concrete “how to” advice. This venue addresses the woman’s perspective of climbing up the proverbial ladder in any sector, but we want to underline the solutions and positive stories of our heroines. The portal aims to underscore the role of female entrepreneurs, business owners, media figures, artists, athletes, activists, pop-culture and movie stars to create a platform where aspiring women can look for advice and mentorship. We want to build a community of women leaders who want to contribute to a positive change.