Mission : Our mission is to be the leading professional body for counselling in Hong Kong and to be recognized by the public and the government as the definitive association for counsellors practicing in Hong Kong and the Asia Pacific Region. Vision : We envision our role as forerunners in making counselling widely recognized as a distinct profession whose purpose and activity enhances the quality of life in our society. We also aim to promote an understanding of the international discourse on counselling among governments, members of the counselling profession and the general public of Hong Kong in particular and the Asia Pacific Region in general. Objectives : APCA is established: 1) to promote quality education for both the training and ongoing development of counsellors and to raise counselling standards by advocating the registration of counsellors for the benefit of the community as a whole and those who receive counselling within it. 2) to advance research in the fields of counselling and mental health in order to promote an ethical and evidence-based counselling practice.